What to Do When Your Desired Username is Taken?

By Umut Canbolat • Jul 18, 2024

Abstract social media

In the competitive world of social media, securing your desired username can be challenging. This guide explores practical solutions when you find your preferred username is already taken.

Understanding the Importance of Usernames

Before diving into solutions, it’s crucial to understand why usernames matter:

  • Brand consistency across platforms: A consistent username helps reinforce your brand identity.
  • Easier discoverability for your audience: A memorable username makes it easier for users to find and follow you.
  • Professional appearance and credibility: A well-chosen username adds to your professional image.

Strategies for Securing a Username

When you discover your desired username is unavailable, consider these strategies first:

1. Contact the Account Owner

If the account using your desired username is active, reaching out directly to the owner can sometimes be the simplest solution. The owner might not have an attachment to the username and could be willing to transfer it for a reasonable offer. You can contact the account owner and make an offer. However, keep in mind that this might be against the terms of service on most platforms, and there is a risk of scams. Use an escrow service to ensure a secure transaction if needed.

Check their account, send a simple / professional message that clearly states your intention and offer. Be professional and respectful as you are requesting a favor. If the owner is open to it, discuss the terms and make a fair deal. To avoid scams, use an escrow service. This service will hold the payment until the username transfer is complete ensuring both parties are protected.

2. Contact the Platform

If the account with your desired username is inactive or just taken for squatting, you can reach out to the social media platform. Explain that you are interested in the username for your brand and describe your use case. Some platforms may require additional information, such as proof of trademark ownership. (e.g., Instagram requires a trademark registration certificate to release an inactive username.) Platforms have policies against username squatting and might free up an inactive account for legitimate brand use. Be patient as these requests can take time to process.

3. Modify Your Username

If contacting the platform or account owner doesn’t work, try modifying your original username. Here are some tips and tricks to create a unique and recognizable username:

Tech, design, and media companies often use industry-related keywords to create unique usernames. This can help you maintain brand consistency and make your account more recognizable.

Append Functional Terms

Using verbs like “HQ”, “Official” or “Real” can help you secure a username that is still recognizable and professional.

Incorporate Location

If your brand is location-specific, consider adding the city or country to your username.

Use Domain Name as Your Username

Consider using your domain name as your username. This not only helps with brand consistency but also makes it easier for users to associate your social media presence with your website. For example:

Conclusion

It can be challenging to secure a good username. But with some creativity and persistence, you can find a great alternative. Use tools like instantusername.com to check username availability across multiple platforms, and explore variations that reflect your identity or brand effectively.

By following these strategies, you’ll be able to navigate the competitive world of social media and secure a username that works for you.

Happy username hunting!